How to manage a company LinkedIn page

Who is LinkedIn right for?

LinkedIn is especially valuable for companies serving other businesses, consultants and firms looking for talent. People read content here to improve their work rather than for fun, so language and content should differ from other platforms.

Prepare the company page fully

For a good first impression, complete these items:

• A logo and a cover image that suits your brand.
• A short tagline stating clearly what you do.
• A description covering services and audience.
• Website, industry, location and company size.
• A button that directs visitors to act.

Employees selecting your company correctly on their profiles also raises the page's visibility.

What content works?

Useful, experience-based content stands out on LinkedIn:

• Lessons you have learned in your sector.
• Common customer mistakes and their solutions.
• Short stories of finished work.
• Team, culture and hiring posts.
• Your own view on sector developments.

Share knowledge instead of constant sales messages. When trust forms, enquiries follow.

Your people are your strongest channel

People often engage with individuals more than with organisations. Experiences shared from a founder's or manager's personal account can attract more interest than the company page. Encourage the team to share without forcing them, and prepare content that is easy to use.

Routine and engagement

A few quality posts each week is a good start. After publishing, reply to comments and contribute meaningfully to others' posts. When judging results, look at profile visits, site traffic and meeting requests more than follower count.

Frequently asked questions

Company page or personal account?

You need both. The page builds trust, and personal accounts usually get more engagement.

How often should I post on LinkedIn?

Two or three quality posts a week is a good start.

Do I need LinkedIn ads?

Not necessarily. They can be considered for reaching specific sectors and job titles.

Back to all articles