What does a good corporate identity include?
A logo is only one part of an identity. Here are the building blocks of a system that gives your brand one voice everywhere.
Ideas that leave a mark
Short, practical articles on web, brand and digital marketing.
Why your website is not bringing customers
A good-looking site does not always bring business. Here are the common problems that stop visitors becoming customers and how to fix them.
What to know before you start SEO
SEO is not a quick trick but steady work. Before you begin, clarify your goal, the state of your site and what you can realistically expect.
Why regular posting is not enough
Posting every day does not mean managing a brand. Here is the strategy, content and measurement routine you need for social media results.
Why your Meta ads are not working
Spending on Facebook and Instagram ads with no results? Here are the most common mistakes and the steps that help fix your campaign.
How website prices are determined
Why do website quotes differ so much? We explain how design, page count, admin panels and custom features affect the final cost of a site.
Pages every business website needs
Which pages should a business website have? From the home page to legal texts, here is the structure of a site that earns trust and guides visitors.
How to speed up your website
A slow site loses visitors and sales. From image optimisation to caching, here are practical steps you can take to make your website faster.
Why a mobile-friendly website matters
Many visitors reach your site on a phone. What does mobile-friendly mean, why is it essential and how can you check your own website?
7 questions before starting an online store
Clarify products, payment, shipping and legal matters before selling online. Here are seven questions to answer before you build an e-commerce site.
How to do keyword research
Choosing the right terms is the basis of SEO. Here are the steps for finding how your customers search and prioritising the keywords that matter.
What is local SEO and how does it work?
Local SEO is essential for reaching customers searching in your area. Improve your visibility with your Business Profile, reviews and local content.
Technical SEO checklist
However good your content, technical problems hold your site back. Here are the core technical SEO checks for crawling, speed, structure and security.
How to use Google Search Console
Search Console is free and shows how your site is doing in search. From setup to the performance report, here are the most useful features for businesses.
How to write an SEO-friendly blog post
A good blog post helps readers and gets found in search. From choosing a topic to heading structure, here are the steps for writing SEO-friendly content.
How to create an Instagram content plan
Posting without a plan wastes time. From setting goals to content types, here are the steps for preparing a monthly Instagram plan for your business.
How to manage a company LinkedIn page
LinkedIn is a strong channel for businesses selling to companies. Run an effective account with a complete page, useful content and team involvement.
Which social media metrics to track
Likes alone do not show success. Here are the social media metrics to follow according to your goal, along with a simple reporting routine.
How to handle negative comments
A negative comment can build trust if managed well. Here is how to reply to complaints on social media and the steps to follow when things escalate.
What is Meta Pixel and how do you set it up?
Meta Pixel measures what your ads achieve on your site. Here is what it does, how to set it up and what to keep in mind when you install it.
How to set an Instagram ad budget
Set your ad budget by calculation rather than guesswork. Plan the right Instagram budget using customer value, target cost and a testing process.
What is remarketing and how does it work?
Reach people who visited your site and left. Learn how remarketing works, which audiences to use and what to keep in mind for effective campaigns.
How to write good ad copy
Good ad copy is short, clear and customer-focused. From headline to call to action, here are ways to write text that brings more clicks and enquiries.
What to consider in a logo design
A good logo lasts for years. From briefing a designer to the final files, here are the points to keep in mind when you have a logo designed.
How to choose brand colours
Colours shape the first impression of your brand. Here is how to choose the right palette based on sector, audience, legibility and where it will be used.
What is a brand guide and why do you need it?
A brand guide keeps your look consistent everywhere. Here is what it contains, who needs one and how to prepare a guide that people actually use.
Off-the-shelf or custom software?
Is a ready-made program or custom software better for your business? We compare cost, flexibility and timing to help you make the right decision.
What is a CRM and why do businesses use one?
When customer details are scattered across sheets and messages, opportunities slip away. Here is what a CRM does and how to choose the right system.
What to look for when choosing hosting
The wrong hosting slows your site and causes outages. Here is how to choose well by comparing package types, resources, backups and support.
What is an SSL certificate?
SSL encrypts data between visitors and your site. Here is what a certificate is, the types available, how to install one and what to check afterwards.