How website prices are determined

Why do website quotes differ so much? We explain how design, page count, admin panels and custom features affect the final cost of a site.

Why does everyone quote differently?

Anyone asking for website quotes soon sees very different figures. The reason is that the word website covers a wide range of work. A five-page site on a ready-made theme and a custom-designed site with an admin panel are not the same job.

To compare properly, compare the scope of each quote rather than the price.

The main factors behind the price

These items set the cost of a website:

Design: A ready-made theme or a design made for your brand?
Page count: Each page means design and content work.
Admin panel: Will you be able to update content yourself?
Languages: Each language adds content and structure work.
Custom features: Booking, membership, payment or integrations.
Content: Who will produce the text and images?

Questions to ask about a quote

A low quote can grow later with extra charges. Before accepting, ask:

Are the domain and hosting included?
Is a basic SEO setup included?
How many rounds of revisions do you get?
Will files and access belong to you after delivery?
How does support work after launch?

Is the cheapest option really cheap?

A site you must replace soon, or one that is slow or brings no enquiries, costs more in the end. It is better to see a website as a sales tool that keeps working rather than as an expense.

How should you plan your budget?

First write down what you expect from the site: giving information, collecting enquiries or selling. Separate the essentials and leave the rest for a later stage. A clear list of needs gets you a more accurate quote and helps you avoid surprise costs.